When different brands were surveyed about if this really added any value to their business, 9 out of 10 businesses said yes! If they are really adding value, what value are they adding you may be asking.
First off, when the customer is on hold, this is a perfect time to show that you are running a sale. Since you do not want to just advertise to them, you can do this between songs that are playing if your company has a longer wait time. This is also an excellent time to let customers know about new products that you have released and want to get out in front of the public.
One of the big value adders is that if you are advertising on television or radio, you can play the same music while customers are on hold. This really helps establish your brand identity through audio. When trying to come up with your on hold marketing, try and come up with a little jingle that is easily recognizable. If you do not want to go through the hassle, you can always hire some experts!
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