Conveying Information by Creating a Whiteboard Explainer Video

Whiteboard-Video-Truscribe

Getting people to learn about your company or a specific product can be extremely difficult.  It takes time to convey this important data, but most people do not take the time to read the information on your website or other sources.  One new strategy that is having great success combating this problem is the whiteboard explainer video.  These videos are clips that depict a whiteboard and hand.  The hand typically has a marker that draws pictures of information that is conveyed by a narrator.  The great thing about these videos is that they are captivating.  Once the video starts, it is likely that the viewer will continue watching because they are interested in seeing the drawing that goes along with the narration.  This gives you time to transmit information that is more likely to stick with your audience because it is given both verbally and visually. In this day and age, the ability to have your message stick with a potential customer is more important than ever, and whiteboard videos are one of the best ways to convey a long-lasting, powerful message.

If you are interested in getting a whiteboard explainer video made for your company, you will likely need to hire an outside production company.  Meet with a representative from the company and explain what you are looking for and what information you need given to your audience.  He or she will be able to tell you what is possible and what it will cost to get your video made.  Once the video is completed, you can post it on your website and social media with hopes of getting plenty of views. Getting views is only the first part of the battle as you hope to build your business, but these videos will give you a big advantage as you compete for an audience.

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