Does Your Site Have Quality Content?

If you are a business owner in Charleston with a website (and let’s be honest, if you don’t have one at this point, maybe you should reconsider owning a business), you understand that you need content throughout the various pages on it to help inform your customers, explain what it is that you provide to them, and allow them to become familiar with your company and your brand.

You have probably heard the term “content is king”, and that phrase is especially true when you’re trying to optimize your website with a Charleston SEO strategy so that Google considers your site legitimate, thus ranking it higher in a web search.

If you get your content in order and write it the way that it is supposed to be, then you have successfully constructed a foundation to support the majority of the other SEO tactics you are trying out. Ask yourself the following questions regarding the content of your site:

Is the content on your site really quality content?

If you are trying to sell your products or services, offering your potential clients or customers a simple brochure that includes information that can be found on dozens if not hundreds of other sites just isn’t going to cut it.

While some would say that this is just plain lazy, there’s another reason to avoid this practice: Google can tell if your content is unoriginal or spun. This won’t do your site any favors when it comes to your ranking in search. It’s time to hire an agency specializing in content creation.

Does your content offer value?

When you write your content, you want to write it with the goal of actually giving those that visit your site something useful to read. Give your potential customers a reason to stick around on your site for more than just a few seconds during the day.

Of course you want to promote your business, but if your site is filled with nothing but shameless promotion, you aren’t going to win over savvy consumers.

These are just a couple of questions that you should ask yourself when developing your content, to see whether or not you are giving your customers quality content to read.

1 comment

Add your comment

Nickname:

E-mail:

Website:

Comment:

Other articlesgo to homepage

	Don’t fall behind the times, use SEO(0) Search Engine Optimization, or SEO for short, is quickly becoming one of the most popular ways for businesses both large and small in stature to increase their customer base and ultimately their income. Hundreds of these business owners in the United States and in cities like Charleston, South Carolina have found success with SEO, and

	How to help your content sparkle(0) Almost everyone within the digital marketing sector knows that ‘content is king’. However, there’s a world of difference between knowing that and then actually creating copy and content that really sparkles. One of the most effective ways to make your writing stand out is to take tips from the copywriters of old, some of which

	Search Engine Optimization Strategies for your Blog(0) When you start a blog, the first thing you probably want to do is to get viewers. Sometimes this can be one of the hardest aspects of running a site. To make things easier, we take advantage of search engine optimization which helps you get better rankings in search engines. If you have not yet

	Positive Outcomes for Using an SEO Strategy(0) It is no secret that SEO (Search Engine Optimization) is a beneficial marketing strategy and taking up Local marketing courses by going to LCT and many companies have realized the great advantages which come with making their website much easier to find for potential customers. So, here are the positive outcomes that will come to you as

	What You Should Look For in a Press Release Distribution Service(0) So you have written up a nice shiny press release but what do you do now? How are you going to get your information out there and seen? You might be thinking od using free press release sites, and I can tell you that there is a reason professionals usually avoid this path. You could