Not long ago, mobile VoIp (mVoIP) was a thing people detested. They wanted to have it to show off to their friends that their phones could do what a computer could, but they knew that it was not usable – at least not as usable as a computer. However, the technology kept improving and today with 4G connections the data speed has gone way up to support VoIP without dropped calls or connection issues. It is becoming a viable model for businesses. A lot of companies are relying on their phone apps for revenue. For instance, Instagram would not be so famous if the internet connection on mobile phones was not at least decent. People would not share stuff and the feeling of showing one’s photography acumen would not have been satiated.
If you like numbers, juniper research has given the statistics that 1 out of every 7 users of mobile phones will use mVoip – there will be 1 Billion users using VoIP on their mobile phones. In most of the markets, Asia and Europe included, almost all of the smartphone mobile handsets have in-built VoIP capabilities. Companies such as Viber for Nokia have tapped into this fortune and they are growing by leaps and bounds.
The main issue that is facing mVoIP companies is that people don’t want to pay for the services. If it is on a mobile it should be free – after all, they are letting you use their phone. It is the same case that Skype for desktop had – too many people use it but barely anyone pays for it. Same is the reason Viber did not put out Viber for PC yet and so many other apps that could have been there for PCs. The only answer to this is to only charge for calls made to PSTN lines, mostly international, and then when you have a strong user base use it as an advertising platform. With a targeted user base you can pull in a billions a day if you can make $1 every day off your user base of 1 Billion.