Media Trading

media trading

Bartering and media trading are currently growth industries. Whenever there is an economic downturn and cash flow becomes difficult, entrepreneurs find other ways to dispose of their products. As the traditional sales route shrinks people do not have the cash to purchase products, people turn to other ways of purchasing products. The exchange of goods through barter has been used for hundreds of years. Media trading is more involved and usually involves three parties – the producer of the goods or service, a media agency and the media supplier. If a company has an oversupply of goods which is proving difficult to sell and cannot afford money for advertising, the directors may decide that media trading is for them. Much will depend on the product being exchanged, but deals can be negotiated through a media agency which is experienced in doing deals.

The advertising market is worth millions of pounds and it is essential for companies to be able to access this market and promote their goods if they are to be successful. With the phenomenal growth of the internet, there are many more opportunities for media trading on line and over multiple platforms. In addition to the traditional routes of advertising – TV, radio and print (magazines and newspapers), a whole new range of digital platforms have grown up. These offer more cost effective methods of advertising. However, the internet is a minefield, and if you want your product to be seen and stand out, you will need to employ a specialist in media trading to help you plan your strategy. Small businesses may not have such expertise at their fingertips, so they will need to hire a media agency or consultant. Larger businesses may have whole departments focusing on advertising and marketing, but as the number of platforms increase, employees will need to keep up to date with new methods and also be able to monitor the effectiveness of each platform. Mobile applications such as i-pads and tablets mean that consumers can access information night and day while on the move so getting your product seen is even more important if you are to reap the rewards for your efforts. Social networking platforms such as through Facebook and Twitter have taken off over the last few years. Your products should be visible through these promotional channels for best effect.

If you use a media agency, getting the best out of them is important. They will help you plan your strategy for media trading and make recommendations as to the best platforms for your products. They will identify your target markets, including demographics, and advise the best companies to approach to form partnerships. Having good branding is the key to selling your products. If you do not have a strong brand, a media trading agency can help you design one. A brand will allow customers to identify with your product. The aim will be for it to become synonymous with good service and quality products.


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