Retail Gets Technical


Learning what your customer wants has turned into a technical art form. Retail customer analysis is a type of document that can be prepared to help you better understand the response of your customers to a specific service or product that you offer. This is important to know because it can aid you in making any necessary changes to keep your customers happy and coming back. It also helps you to learn which services and products are most likely to attract new customers.

Factors to Consider with Retail Customer Analysis

There are certain things that must be done to get the most accurate analysis. These include the following:

  • Break the customer data down into age groups. For example, a 20 year old is likely to use your products and/or services differently than someone that is 50 years of age.
  • Customer health must be considered and the potential impact of what you offer on customer’s health.
  • Include information about how customers use your products or services. Find out the most popular uses as well as use patterns.
  • The cost to the customer must be taken into consideration. Customer reactions to the cost must also be analyzed.
  • Get information on how your customers feel when purchasing your products or services. This will include their state of mind during the purchase and their agenda for making the purchase.

Getting the Analysis Information

There are several ways that you can obtain this information. A popular trend is customer surveys and questionnaires. You can collect customer’s email and home mailing addresses. Then, once or twice a year, send them a survey and/or questionnaire for them to fill out that will lead to gathering the information mentioned above. These should be very straightforward, but also allow for customers to write in elaborations on their answers. Sometimes “yes” and “no” answers are just not enough to determine how well your customers are being served and if they are truly happy with what you have to provide.

Once you have the information, you will have to take the time to filter through all of it and see exactly what your customers are saying. This is the hard part, but the information you get is critical for success.


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