So you have written up a nice shiny press release but what do you do now? How are you going to get your information out there and seen? You might be thinking od using free press release sites, and I can tell you that there is a reason professionals usually avoid this path. You could always take the path of emailing reporters to run your press release but the chance that you have these kind of relationships is very slim.
If contacting a reporter is not an option for you, you are left with the next best option which is to hire a company that will perform the distribution for you. They will make sure that the press release gets in the right hands such as reporters, bloggers, and journalists.
It must be noted that not all press release services are of the same caliber and it is important to include a very social aspect of your press release distribution. Here are a few things you should be looking for in a social press release distribution service so you make sure you do not waste your money.
- You need to make sure your press release is going to go to the right places across the web. This is the most important part and determines how successful your link building/press release will be. You want to chose a press release service that has a very large network of reporters and journalists from many news outlets so you can get out there and noticed.
- Look at different testimonials from other clients. If the press release company is top notch, then happy customers are sure to leave great reviews. Make sure you read these as well as check out the top features that they offer. If you find a press release site without such testimonials, it might be best to find another one.
- Always consider the price. It is only worth your money if you are going to get more out of the press release than you put into it. You have to make sure that the results satisfy the costs. Look at all the pricing points and pick something that fits your budget and will bring you great results.
- Check out the additional services offered. Some companies will offer up services such as writing the press release for you to ensure that you get the best exposure for your story. You should look into companies that include this once again so you get the bast value of your money.